Must-Have Shopify Apps to Look Professional for Beginner Stores
Enhance your Shopify store's professionalism effortlessly with Browse Booster. Learn tips to improve UI/UX, simplify the purchase process, and boost customer trust with free tools and apps in 2024.
May 13, 2024
Keep the Purchase Journey Simple and Pages Minimal!Streamlined LoginCaptivating UI/UX DesignMost importantly, trust from customers!Utilize Trust Badges!Collect and Highlight ReviewsSocial Proof & FOMOWhat is Alpha+?
Even if you’re not an expert in running an online store, it's crucial that your website looks professional. A polished appearance builds customer trust and confidence, encouraging them to make purchases.
While every store owner aims to elevate their online presence, those new to the field may feel overwhelmed about where to begin, especially if they lack a background in development or design and are working with limited budgets.
In this article, I will share practical tips that can help these store owners enhance the professionalism of their online stores without the need to acquire new skills or spend additional money.
By reading this article, you'll learn how to:
- Upgrade your online store without requiring expert knowledge in coding or design.
- Simplify the purchase process and prevent customer drop-offs
- Get tips on online store design to build customer trust
Keep the Purchase Journey Simple and Pages Minimal!
To give your online store a professional look, focus on one key aspect: providing the best possible customer experience during the purchase journey. In other words, buying a product should be straightforward and effortless. A complex and cumbersome purchase process increases the likelihood of customers abandoning their carts.
Therefore, if you want to elevate your online store, start by reviewing its UI/UX with an emphasis on user experience.
Streamlined Login
Too many steps in the checkout process can frustrate customers, leading to higher cart abandonment rates and impacting sales. Thus, minimizing clicks is essential in online store design.
Implementing a streamlined login that lets customers bypass full registration with one click can greatly enhance satisfaction, as consumers today prefer quick and simple solutions.
That's why I recommend an app that enables customers to use their existing social login information at your store. There's no need for separate development—you can easily integrate this feature using an app from the Shopify App Store!
This app allows for integration with login information from social media platforms like Facebook, Google, and X. It’s an excellent strategy for capturing customers who might otherwise abandon their carts due to a cumbersome login process.
Captivating UI/UX Design
In e-commerce design, efficiency outweighs "WOW points." Creative designs and animations may be visually appealing but aren't always practical for online shopping. The focus should be on enabling customers to browse products clearly and intuitively.
To improve your store's interface, start by asking yourself these questions:
- Has the design been optimized to reduce friction for customers exploring products?
→ Even the most visually appealing design is ineffective if it does not lead to purchases. Evaluate whether your product pages are clear and intuitive:
- Do pages load quickly?
- Can reviews be easily accessed?
- Is the call-to-action immediately recognizable upon landing on a page?
You can enhance intuitive design by optimizing these elements.
- Do elements like colors and icons maintain design consistency?
→ Ensure that these elements are simplified and consistent across your website. This reduces confusion and enhances navigation, contributing to effective branding and increased brand recognition.
To take your store to the next level, consider using this app:
This app offers a user-friendly drag-and-drop interface for editing landing pages, allowing flexible customization of elements like CTA buttons. It includes pre-designed templates, making it great for beginners.
Most importantly, trust from customers!
Trust is crucial for eCommerce success on Shopify. A straightforward yet effective way to boost trust is through Trust Badges.
Utilize Trust Badges!
Adding Trust Badges to your site enhances its credibility and can lead to higher conversion rates. Here are two popular apps from the Shopify App Store that can help you implement these badges.
This app offers flexibility in customizing badge styles, including their position and color. It also supports adding payment method badges, which reinforces customer confidence in your site's security.
Collect and Highlight Reviews
In the competitive eCommerce landscape, the risk of customers quickly navigating away to other stores is high. Many shops respond by investing heavily in marketing and running promotions, which can be costly for smaller operations.
However, there’s a cost-effective and powerful marketing strategy at your disposal: customer reviews.
Why are reviews so crucial?
The power of reviews cannot be overstated. To effectively leverage this tool, increase the number of reviews by engaging customers post-purchase or by implementing review prompts through pop-ups.
Social Proof & FOMO
In eCommerce, social proof is crucial. It's a psychological phenomenon where people are more likely to buy a product if others are doing the same, enhancing the likelihood of purchase and creating a sense of urgency, or FOMO. This can significantly boost conversion rates.
Research shows that 68% of millennials experience FOMO that influences their buying decisions. To leverage this, display product sales numbers, positive reviews, and limited availability.
Did you know there's a Shopify app that seamlessly integrates UI/UX design, customer reviews, and social proof/FOMO features into your store?
What is Alpha+?
Alpha+ is a versatile Shopify app designed to streamline the process of managing customer reviews—from sending out review requests to customizing review widgets.
This app not only collects and analyzes reviews but also displays them prominently to boost your sales. It's a true 'all-in-one' solution!
A notable feature of Alpha+ is the ‘List Designer’, which handles everything from social proof and reviews to enhancing your product list's design.
You can display view counts and sales volumes to highlight a product’s purchases—a perfect way to trigger FOMO and boost conversion rates.
The tool ensures that the number of reviews and ratings are visible directly within the product list, providing a snapshot of consumer feedback and enhancing the trustworthiness of your offerings.
Furthermore, using badges, Alpha+ can highlight best-sellers, new arrivals, top-reviewed items, and display inventory levels or discount rates, making the strengths of your products even more apparent.
Enhancing your product list design not only cultivates customer trust but does so effortlessly. Why miss out on such an opportunity?
With Alpha+, there’s no need for coding. Enjoy the freedom to customize your store with ease!
Providing the best shopping experience to customers is paramount!
- Keep the pages simple and the purchasing process straightforward.
- Maintain clear and consistent UI/UX.
- Boost customer trust through reviews—the most powerful free marketing tool!
We've explored how various apps can enhance the professional appearance of your online store, without the need for advanced coding or design skills.
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